200+
hours of sleep lost per year to financial anxiety
— National Debt Relief Research
77% of people lose sleep over bills. Tru shows you exactly what to pay, what to hold, and what to skip — so your brain can finally close the tab.
Week of Sep 13
Your plan62%
of U.S. adults live paycheck to paycheck.
77% of U.S. adults lose sleep over financial worries. 37% of missed bills happen to U.S. adults who had the money. The problem isn't the account balance. It's the mental load.
Bill due dates never line up with paydays — so you do the math constantly, every single day.
Budgeting apps show you last month. You need to know about tomorrow.
You avoid opening your banking app because looking triggers the anxiety — so you avoid, and it gets worse.
Takes about four minutes. No bank connection required.
Not last month. Tomorrow. Every day between now and your next payday.
And the loop in your head finally closes.
Tru finds your tightest point before payday, then shows what to pay now, what to hold, and when paying the minimum protects your balance. You can see the tradeoff before making it.
This is the picture your brain was trying to build at 2am. Tru builds it in seconds.
Week of Sep 13
Not a chatbot waiting for a question. Open the advisor and it scans your own bills, paydays and tight days, then answers with ranked actions, real amounts and real dates.
Included with Plus. General guidance, not regulated financial, credit, tax or legal advice.
vs YNAB / Monarch
They show last month.
Tru shows tomorrow.
vs Dave / Brigit
They lend after the crisis.
Tru prevents it.
vs Your own head
You run the math every night.
Tru runs it once — so you don't have to.
200+
hours of sleep lost per year to financial anxiety
— National Debt Relief Research
$500B
lost by U.S. employers annually to financial stress and lost productivity
— PwC Financial Wellness Survey
25% / 11%
improvement in cognitive function and reduction in anxiety after resolving one outstanding debt
— Journal of Consumer Research
1 in 3
working adults spends 3+ hours every week mentally tracking bills and balances
— Financial Health Network
$4.99/mo
or $47.99/yr
Card required. Cancel before day 7 and you pay nothing.
“I used to lie awake calculating. Now I check Tru once and sleep.”
“Finally an app that tells me WHAT TO DO, not what I already spent.”
“I stopped avoiding my bank account the day I started using Tru.”